"Where is the Poor People's Voice?"

That was a question put to a TV reporter by Rev. William J. Barber II after the Democratic National Convention last month. Barber, founder of the Moral Monday movement and now a notable political activist, is President of Repairers of the Breach and co-chair of the Poor People's Campaign: A National Call for Moral Revival.  His is a voice and a vision to be reckoned with as he calls for concern grounded in morality for the poor and working poor.

 Why, Rev. Barber asks, are poor and low-income people never targeted in Democratic ads? Why are their issues never talked about, despite the fact that they are clearly a political force by virtue of the fact they represent an estimated 25 percent of people in this country?

 These were questions I also asked after the Democrat’s virtual convention. Why, I wondered, did we need to hear yet again from Bill Clinton, John Kerry and John Kasich?  Where was a real-life person of situational or generational poverty who could speak to the reality of their lives and their families’ struggles?

 Rev. Barber’s answer was that poor people are ignored because they don’t donate money to political campaigns, and they don’t vote. Why should they, Barber explains, when they feel invisible and not cared about? That’s a pretty damning statement about a party that claims to care about everyone, but can’t move beyond talking about the “middle class,” and (mainly) white working folks.

 It’s time for Dems to get it: When a quarter of Americans are poor or low-income workers who can’t make ends meet, can’t access healthcare or a decent education, and can’t make it through a pandemic it’s unacceptable to ignore or exclude them. We need to remember that poverty is not a dirty word. There is no reason to be afraid or ashamed of impoverished people as a constituency, no matter their race or ethnicity, but there is every reason to acknowledge that they exist as an underclass in one of the the world’s richest countries. As human beings they deserve the dignity and attention so readily proffered to other Americans.

 That calls for an increased awareness among political leaders, and the public, of the lives poor and low-income people live.

 Being poor and being in poverty are two different things, as Latonya Walker, a social worker in Detroit points out on her blog. While being poor is an economic state that involves dependency on a system of care, often for generations, poverty is a psychological mindset that derives from the situation one finds themselves in due to a life changing event. Divorce, illness, loss of work, or a death in the family can lead to homelessness, the need for government assistance, or generalized instability. If prolonged beyond one generation, it can be difficult to escape.

 The effects of generational poverty are chronic, resulting in continued low education levels, inadequate childcare, low workplace skills, health issues, high incarceration rates and high infant mortality rates. Homelessness and substance abuse also become chronic. It’s heartbreaking that a quarter of American children are living in low-income families that have at least one working parent who because of low hourly wages and few if any job benefits, like health insurance, paid sick or vacation leave, are unlikely to escape the effects of generational poverty.

 That’s why it’s important for political leaders to take a focused, holistic, and humane approach to well-funded public policies that address in practical and meaningful ways the need for improved, accessible education programs for both children and adults, universal healthcare, living wages, ending mass incarceration, and protecting voting rights. They could be helped in that effort by inviting the voices and the aspirations of poor people and people living in poverty to be heard and understood. In other words, they need to put a human face on the pressing issues of poverty so that they, and all Americans, can see those faces, learn from their experiences, appreciate the challenges of their lives, and act to relieve the constraints that keep them impoverished, afraid, and without hope for a better life. 

 The fact is, the poor and nearly poor are a formidable force and they are organizing to vote in this crucial election. They have the power to flip election results in more than a dozen states. It makes absolutely no sense to ignore them if the Democratic party is serious about economic security. If Democrats truly stand for morality and justice with the force and conviction that Rev. Barber does, they need to listen, and learn, from those who may inherit the earth in biblical terms, but who have precious little to be content with in these troubling times.

 As Rev. Barber says so eloquently, “Our deepest moral traditions point to equal protection under the law, the desire for peace within and among nations, the dignity of all people, and the responsibility to care for our common home.”

 

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Elayne Clift writes from Saxtons River, Vt.  www.elayne-clift.com

 

 

 

 

Why Democrats Need a Media Advocacy Campaign in 2020

When the late Dr. C. Everett Koop issued his first Surgeon General's report about the dangers of smoking in 1982 the media reported it widely. As a result, Dr. Koop realized that publicity and persuasion were effective tools in promoting healthier behavior. In 1984 he launched the Campaign for a Smoke-Free America by 2000 on the 20th anniversary of an earlier Surgeon General's Report on Smoking and Health, issued in 1964. That earlier report resulted in Congress requiring health warning labels on cigarette packages, and the 1970 ban on TV cigarette advertising. The multi-faceted anti-smoking campaign led to the percentage of Americans who smoked dropping by 33 percent over the course of Dr. Koop’s tenure.

 

When Koop positioned smoking as a public health issue, he was doing what media advocacy professionals call “framing.”  When he talked about how many people would die of smoking- related cancer, he didn’t just use big numbers. He added, “that’s the equivalent of [X number] of jumbo jets full of passengers crashing in a year.” That’s called “creative epidemiology.” And when he told a story about someone dying from smoking, he related it to a real person in the community where he was speaking, “juxtaposing” his message on a situation that audiences could relate to.

 

Koop didn’t change the culture of smoking by himself.  Many communication professionals contributed to the success of the anti-smoking campaign that led to behavior change and altered social norms nationally.  Working together, they mounted one of the most successful media advocacy efforts ever undertaken.  It’s now a case study of a methodology that changed health behavior, safety belt use, forest fire prevention, and more.

 

Media advocacy is the strategic use of mass media to advance public policy and address political issues that have important and harmful social consequences.  It’s rooted in community action and shifts attention from an individual’s attitudes and behavior to greater awareness and collective change, often relating to the political environment. Grounded in communication theory, it has proven to be an effective means of effecting change for everyone’s benefit.

 

Another method in behavior change communication is social marketing. It derives from a key question asked in the 1960s: “Why can’t you sell brotherhood like you sell soap?” That query led to a new communication objective: the “selling” of socially beneficial ideas and practices that could change behavior to improve all aspects of life, from protecting the environment, to making healthier lifestyle choices, to effecting policy. 

 

The first objective in social marketing and media advocacy is raising awareness about a problem. Persuading people that something must change follows, leading to individuals and communities taking action, whether its stopping smoking, joining a Green Movement, or voting out a bad president.

 

As we approach the election in the aftermath of Senate impeachment deliberations, and face continuing support for Donald Trump, voter suppression attempts, and likely cyber interference, Democrats urgently need a strategic, unified media campaign designed to counter Fox News and other sources of misinformation, as well as denial about what’s at stake in November.  

 

Unified media advocacy messages for TV talk show pundits, social media posts, blogs, opinion editorials, news stories and political ads all need to employ the same pithy soundbites, display the same effective visuals and use recognizable symbols and tag lines. They must offer solid facts, creative epidemiology, localized messaging, credible sources and charismatic, trusted spokespeople who put a human face on Trumpian tragedies.

 

A media advocacy campaign must focus solely on the threats the Trump administration presents. Candidates, whose policies don’t differ much, should stop repeating narrow, superficial one-liners on health policy, free education, and the economy. The spotlight must always be on the lies, illegalities and dangers of Donald Trump’s corrupt administration, told in human terms.

 

“More than 18,000 people are held at any one time by ICE. Over 12,000 of them are traumatized children, many separated from their parents, who will never recover emotionally. That’s equivalent to sixty jumbo jets full of asylum seekers. Here is just one of their stories.   ….”

 

“The fires that ravaged Australia and destroyed a part of that continent larger than Rhode Island signal irreversible environmental disaster if we don’t act immediately to address global warming.  Here’s what science tells us:…….”  And still the president denies climate change.

 

“Joe Smith died at age 34 because he couldn’t afford his insulin. The Trump administration should be ashamed, and held accountable.”

 

There are myriad issues like these from polluted waters, to food safety to plundered national parks, begging for heightened awareness and voter turnout. Raising that awareness and promoting action falls to Democratic messengers. If Democrats fail to provide strategic messages that hit home, voters won’t know what’s happening under the radar because of the Trump administration, and how it affects them.

 

Focused media campaigns expose neglected issues. They discredit opponents and humanize compelling facts.  They reveal lies. In today’s media environment where brevity is essential, a knockout sound bite -- pithy, memorable, and repeatable—can have a huge impact. So can one whopper of a photo.

 

Designing a media advocacy campaign calls for seasoned professionals.  Still, “Once you ‘get’ media advocacy, you have to do it or you have to live with the fact that you’re not doing everything you can to make a difference,” as one media advocate put it.  Those words couldn’t be more applicable as we face the great urgency of protecting democracy and ensuring a future grounded in the wisdom of our Constitution. Surely Democrats can identify their Dr. Koop in time. The question is, will they?

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Elayne Clift has a master’s degree in Communication and has worked internationally on numerous media campaigns.

Is the Democratic Party Disappearing?

 

Ever worry about this? “What if we gave a party and no one came?”  Right now, I’m worried that many of us are invited to support a party that we don’t really want to be part of and don’t feel good about voting for, and the disturbing thing is the problem is of their own making.

 

When Democratic leaders like Nancy Pelosi (D-CA), Chuck Schumer (D-NY) and others blathered about “A Better Deal” recently I, and I’m sure others, despaired. It’s not just about the economy, Stupid! I wanted to tell them. It’s not just about the middle class and working (white) people! It’s not about more of the same blah, blah, blah we’ve heard since the 1990s. And I’m not sure who’s writing their copy, but what were they doing using a Trump-loaded word like “Deal”?

 

At a time when the Democrats should be about to launch a vigorous, inspired campaign designed for a major takeover of Congress, why are they poised for self-defeat yet again?

When will the leadership realize who their constituents are and understand how they are failing them?  Where is the vision for a better future, not a better deal? To put it another way, where is our next “Yes We Can” moment? Without a bit of inspiration, how can the majority of us come together as a nation that can feel proud of itself again as we regain our stature in the world?

 

To illustrate just how pathetic the Democratic party is right now, consider this. An extensive online search for “Democratic Party platform” yielded the campaign rhetoric and plan for 2016! It’s 2017 and we’re heading into a crucial election year. Where are you, Mr. Perez, Mr. Ellison, Nancy, Chuck, et al? Enough with the continuous calls for contributions. It’s time to tell people of color, people explained in the book Hillbilly Elegy, people terrified of losing their health care, the LBGT community, women and others who once trusted you what you stand for and what you’re going to do to insure that their futures are healthy, safe, and yes, economically sound while also ensuring that their Constitutionally protected rights are not going to be snatched from them behind closed doors by a creeping and creepy autocracy.

 

Speaking of creepy, how could any Democrat in leadership possibly dare to violate women’s right to control their own bodies by endorsing anti-abortion candidates?  Are they really ready to throw women under the bus for a few votes?  And what’s next – embracing racist candidates? Homophobic candidates? Islamophobic candidates? I doubt it, which underscores the point that betraying a major constituency is, in this case, tantamount to political pimping.

 

“There is not a litmus test for Democratic candidates,” according to Rep. Ben Lujan (D-N.M.) who declared that “we need to have Democrats that can win in districts across America.”  Yes, Mr. Lujan, there is a litmus test – or there once was. It was meant to ensure that all Democrats would stand for the principles and values for which they were once known and trusted.  

 

So, sorry, Nancy Pelosi, the fact that you grew up in a “very devout Catholic family” whom you loved should have absolutely nothing to do with your political position on women’s health, reproductive rights and choices.

 

Bernie Sanders?  Sorry, but backing Heath Mello to serve as a mayor is not okay given his anti-choice legislative background.  Such endorsements represent political prostitution and showcase misogyny writ large, which the Democratic party and its frontrunners may realize as contributions dip dramatically and polls become troubling because many former supporters understand what a huge betrayal the leadership just handed us.

 

Yes, “raising wages and incomes of American workers and creating millions of good-paying jobs” is important. So is lowering the cost of living “for families,” but let’s not forget the multitudes of young and single people out there, or women heads of household, or disenfranchised, appropriately angry and afraid minorities.  Yes, “lower prescription drug prices, crack down on monopolies and the concentration of economic power.” But where is campaign finance reform?  Where is climate change, environmental integrity vs. oil drilling in treasured national parks and polluted waters, the urgency of infrastructure, support for science and research, a viable, well-articulated health policy that fixes the flaws in the ACA? Where is the commitment to ensure safety nets like social security and Medicare/Medicaid? Where are women in your plans?  In other words, where is your 2017-18 policy platform?

 

Writing in The Guardian recently, columnist Jamie Peck said, “the Democrats seem more determined than ever to bungle their comeback from 2016’s humiliating defeat. From small-thinking policy proposals…and slogans that read like satire…to their quixotic obsession with wooing ‘moderate’ Republicans and the rich to the detriment of progressives and the poor, their strategy is, at best a wet fart. At worst, it’s a plan to sell out everything they once stood for.”

 

I’m with Jamie Peck and other thinking Dems who’ve simply had enough. At this point, who among us can say we’re still coming to the party? The question now is, what are Democrats going to do about it?